Borland, Savvas (2012)
No non-smokers were asked to participate.
Participants were presented with computer images of three sets cigarettes:
- Set A: five that differed by length, and diameter
- Set B: five that differed by the pattern (if any) on the tip
- Set C: four that differed by 'decorative design' [this appears to be the branding on the cigarettes]
Participants were asked to rank each set for:
- Perception of quality
- Perception of taste (strong/weak)
Set A: Standard length/width was seen as most attractive and highest quality
Set B: Cork-patterned was seen as most attractive and strongest in taste
Set C: Branded cigarettes were seen as higher in quality and stronger tasting,
But as with other such surveys about "what you think" doesn't necessarily translated into "what you'd do."