Children’s Food Campaign - Revision history

Paul Herring at 12:26, 3 October 2012

2012-10-03T12:26:40Z

Paul Herring at 12:23, 3 October 2012

2012-10-03T12:23:16Z

Paul Herring: /* Lost - Wall's Ice Cream - Sep 2012 */

2012-10-03T08:56:58Z

Lost - Wall's Ice Cream - Sep 2012

Paul Herring at 08:51, 3 October 2012

2012-10-03T08:51:22Z

Paul Herring: /* Attempts to use the ASA to get parts of websites shut down */

2012-09-27T09:08:22Z

Attempts to use the ASA to get parts of websites shut down

Paul Herring: /* Attempts to use the ASA to get parts of websites shut down */

2012-09-27T09:03:45Z

Attempts to use the ASA to get parts of websites shut down

Paul Herring at 08:39, 4 September 2012

2012-09-04T08:39:37Z

Paul Herring: /* Attempts to use the ASA to get parts of websites shut down */

2012-08-22T09:41:28Z

Attempts to use the ASA to get parts of websites shut down

Paul Herring: /* Attempts to use the ASA to get parts of websites shut down */

2012-08-22T09:39:16Z

Attempts to use the ASA to get parts of websites shut down

Paul Herring: Created page with "Children’s Food Campaign is a part of Sustain - an 'alliance' partially funded from grants from government and government related sourceshttp://www.sustainweb.o..."

2012-08-22T09:34:33Z

Created page with "Children’s Food Campaign is a part of Sustain - an 'alliance' partially funded from grants from government and government related sources<ref>http://www.sustainweb.o..."

New page

[[Children’s Food Campaign]] is a part of [[Sustain]] - an 'alliance' partially funded from grants from government and government related sources<ref>http://www.sustainweb.org/about/</reF>. For the financial year ending 2011, of £2.1M income, at least £0.64M was from either government directly, or government funded organisations. This number rises to at least £1.3M if funds from national lotteries are included.<ref>http://www.charity-commission.gov.uk/Accounts/Ends43%5C0001018643_ac_20110331_e_c.pdf</ref>

== Attempts to use the [[ASA]] to get parts of websites shut down ==
In August of 2012, they decided to attempt to shut down parts of websites that had [[Grandad's Law|children's]] games on them by complaining to the [[ASA]]. One was Chewit's<ref>[http://www.asa.org.uk/ASA-action/Adjudications/2012/8/Leaf-Italia-SRL/SHP_ADJ_196056.aspx ASA Adjudication on Leaf Italia SRL ]</ref> which was quashed. The second was against Sugar Puffs<ref>[http://www.asa.org.uk/ASA-action/Adjudications/2012/8/Honey-Monster-Foods-Ltd/SHP_ADJ_196046.aspx ASA Adjudication on Honey Monster Foods Ltd ]</ref>, which again was quashed.

==References==
{{Reflist}}

[[Category:Food]]

← Older revision		Revision as of 12:26, 3 October 2012
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−	[[Children’s Food Campaign]] is a part of [[Sustain]] - an 'alliance' partially funded from grants from government and government related sources<ref>http://www.sustainweb.org/about/</reF>. For the financial year ending 2011, of £2.1M income, at least £0.64M was from either government directly, or government funded organisations. This number rises to at least £1.3M if funds from national lotteries are included.<ref>http://www.charity-commission.gov.uk/Accounts/Ends43%5C0001018643_ac_20110331_e_c.pdf</ref>	+	[[Children’s Food Campaign]] is a part of [[Sustain]] - an 'alliance' (i.e. fake charity ({{UKCharity\|1018643}}) partially funded from grants from government and government related sources<ref>http://www.sustainweb.org/about/</reF>. For the financial year ending 2011, of £2.1M income, at least £0.64M was from either government directly, or government funded organisations. This number rises to at least £1.3M if funds from national lotteries are included.<ref>[http://www.charity-commission.gov.uk/Accounts/Ends43%5C0001018643_ac_20110331_e_c.pdf Accounts year ending March 21 2011] - [[Charity Commission]]</ref>

	== [[ASA]] complaints ==		== [[ASA]] complaints ==

← Older revision		Revision as of 12:23, 3 October 2012
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	[[Category:Food]]		[[Category:Food]]
		+	[[Category:Charity]]
		+	[[Category:Fake Charity]]
		+	[[Category:ASA]]

@@ Line 5: / Line 5: @@
 === Lost - Wall's Ice Cream - Sep 2012 ===
 A website complaint that three adverts on [www.loveicecream.com]:
-{{quote|[...]gave a misleading impression of the nutritional value of the Twister, Solero, Calippo, Cornetto and Frusi Pot ice creams because they implied a high level of fruit content which the products did not warrant.<ref name="walls>[http://www.asa.org.uk/Rulings/Adjudications/2012/10/Unilever-UK-Ltd/SHP_ADJ_196065.aspx ASA Adjudication on Unilever UK Ltd ] = ASA Adjudication on Walls Ice Cream.</ref>}}
+{{quote|[...]gave a misleading impression of the nutritional value of the Twister, Solero, Calippo, Cornetto and Frusi Pot ice creams because they implied a high level of fruit content which the products did not warrant.<ref name="walls">[http://www.asa.org.uk/Rulings/Adjudications/2012/10/Unilever-UK-Ltd/SHP_ADJ_196065.aspx ASA Adjudication on Unilever UK Ltd ] = ASA Adjudication on Walls Ice Cream.</ref>}}
 Seven paragraphs of Unilever's response boiled down to a couple of sentences in the ASA's reply of not upholding the complaint:
@@ Line 18: / Line 18: @@
 Because we considered that the imagery and text of ads (a), (b) and (c) were appropriate to the products and did not overemphasise the fruit content of the ice creams, we concluded that the ads were not misleading.<ref name="walls" />}}
 === Lost - Fanta - Sep 2012 ===

@@ Line 1: / Line 1: @@
 [[Children’s Food Campaign]] is a part of [[Sustain]] - an 'alliance' partially funded from grants from government and government related sources<ref>http://www.sustainweb.org/about/</reF>. For the financial year ending 2011, of £2.1M income, at least £0.64M was from either government directly, or government funded organisations. This number rises to at least £1.3M if funds from national lotteries are included.<ref>http://www.charity-commission.gov.uk/Accounts/Ends43%5C0001018643_ac_20110331_e_c.pdf</ref>
-== Attempts to use the [[ASA]] to get parts of websites shut down ==
+=== Lost - Wall's Ice Cream - Sep 2012 ===
-In August of 2012, they decided to attempt to shut down parts of websites that had [[Grandad's Law|children's]] games on them by complaining to the [[ASA]]. One was Chewit's:
+A website complaint that three adverts on [www.loveicecream.com]:
 {{quote|The Children's Food Campaign (Sustain) challenged whether the game encouraged excessive consumption of the product and poor nutritional habits in children.<ref>[http://www.asa.org.uk/ASA-action/Adjudications/2012/8/Leaf-Italia-SRL/SHP_ADJ_196056.aspx ASA Adjudication on Leaf Italia SRL ] - ASA Adjudication on Chewits</ref>}}
-The second was against Sugar Puffs:
+==== Lost - Sugar Puffs ====
 {{quote|The Children's Food Campaign (Sustain) challenged whether the game encouraged excessive consumption of the product and poor nutritional habits in children<ref>[http://www.asa.org.uk/ASA-action/Adjudications/2012/8/Honey-Monster-Foods-Ltd/SHP_ADJ_196046.aspx ASA Adjudication on Honey Monster Foods Ltd] - ASA Adjudication on Sugar Puffs</ref>}}
@@ Line 14: / Line 51: @@
 {{quote|We investigated the ad under CAP Code (Edition 12) rule 15.4 (Food, food supplements and associated health and nutrition claims) and 15.11 (Food and soft drink product marketing communications and children) but did not find it in breach.}}
 The next week an adjudication on a complaint about a Scooby Doo game was upheld:
 {{quote|The Children's Food Campaign (Sustain) objected that:
@@ Line 31: / Line 69: @@
 . Upheld<ref>[http://www.asa.org.uk/ASA-action/Adjudications/2012/8/Swizzels-Matlow-Ltd/SHP_ADJ_196069.aspx ASA Adjudication on Swizzels Matlow Ltd] - ASA Adjudication on Swizzles</ref>}}
 ==References==

@@ Line 31: / Line 31: @@
 . Upheld<ref>[http://www.asa.org.uk/ASA-action/Adjudications/2012/8/Swizzels-Matlow-Ltd/SHP_ADJ_196069.aspx ASA Adjudication on Swizzels Matlow Ltd] - ASA Adjudication on Swizzles</ref>}}
-A few weeks later another ruling came out, this time for Fanta
+A few weeks later (late September 2012) another ruling came out, this time for Fanta
 {{quote|

@@ Line 11: / Line 11: @@
 Strange how both complaints appear identical. Presumably there were others which the [[ASA]] haven't yet gotten round to deal with.
-Both were thrown out as being unreasonable.
+Both were thrown out - both concluding, strangely, with the same reason (though the [[ASA]] replies tend to be formulaic anyway)
 ==References==