Wakefield, Hayes, Durkin, and Borland (2013)
A rather one-sided review of the Australian [plain packaging] experiment entitled Introduction effects of the Australian plain packaging policy on adult smokers: a cross-sectional study, notoriously used as proof of success in since one of its conclusions was
Clearly, the implication that everyone who thinks about quitting, actually does, is nonsense.
The fact that these numbers equate to
- That plain packaging study - Velvet Glove, Iron Fist blog