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| [[Stoptober]](2012) was a campaign fully funded by the [[NHS]] in an effort to get smokers to quit smoking for the whole of October. | | #redirect [[Octabber]] |
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| [[Stoptober|Octabber]] was set up as a result, by people sick of the government spending money on telling people how to live their lives.
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| == Announcement ==
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| [[Stoptober]] was breathlessly announced by the BBC on 8 Sep 2012:
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| {{quote|Smokers across England are being urged to quit for a month in a government campaign.
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| Research has shown that people who manage to stop smoking for that length of time are more likely not to start again.
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| "Stoptober" takes place for 28 days from 1 October.<ref name="bbc">[http://www.bbc.co.uk/news/health-19506327 'Stoptober' stop-smoking campaign launched in England] BBC News</ref>}}
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| Quite why someone thought that October has only 28 days is unclear.
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| {{quote|England's Chief Medical Officer Professor Dame Sally Davies said it was the first time that the government had launched a "mass quit attempt".
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| The campaign will involve TV and radio advertising, a daily messaging service and roadshows around the country. There is also a Stoptober app and a Facebook page.
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| Health Minister Norman Lamb, who said he quit smoking last week, told BBC Breakfast the campaign was "a good investment in health promotion".<ref name="bbc" />}}
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| Unfortunately there was insufficient space in the BBC's report to mention how much tax-payers money was actually, in Mr Lamb's words "a good investment."
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| ==References==
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| {{Reflist}}
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| [[Category:Smoking]]
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