It was repeated in 2013, and every year thereafter
Stoptober was breathlessly announced by the BBC on 8 Sep 2012:
Quite why someone thought that October has only 28 days is unclear.
Unfortunately there was insufficient space in the BBC's report to mention how much tax-payers money was actually, in Mr Lamb's words "a good investment."
Nor, sadly, what effect this would have on the Exchequer should the campaign actually work (hint: 10% of the health budget)
As with any government (funded) initiative that purports to tell people how they should live their lives, there was a backlash.
It started shortly after the BBC's item with a series of tweets by Chris Snowdon:
This was picked up by Pat Nurse:
And subsequently by numerous other blogs.
Pat then goes on to point out the fallacy about getting 1/5th of the population of England to quit:
Unfortunately it appears that Stoptober didn't get off to an auspicious start. From one blogger who started a diary of their efforts:
As another blogger who found the above entry pointed out:
The Marquis continues:
Stoptober, it would appear, is aimed only at pre-made cigarette consumers. No apparent effort has been made to those who roll their own, those who smoke pipes, or cigars.
'twould appear to be a half-hearted attempt, and as of yet, still no idea how much this is costing the tax-payer.
"Over 215,000" people apparently signed up for this year's effort, with Bill Bailey, Al Murray, Shappi Khorsandi and Rhod Gilbert being paid a total of £195,000 to promote the campaign.
"Over 250,000" people signed up in 2014
- #Octabber - Vive la Résistance! - Tea and Cigarettes blog
- Stoptober - Octabber - Orphans of Liberty
- 'Stoptober' stop-smoking campaign launched in England BBC News
- #Octabber update... - Tea and Cigarettes blog
- Marquis Quit Diary - Day One - On the Marquis blog
- #Stoptober Fail - Dick Puddlecote
- Stoptober - it's only our money - Taking Liberties
- [http://taking-liberties.squarespace.com/blog/2016/11/18/a-couple-of-weeks-ago-i-emailed-public-health-england-1.html Public Health England can't confirm how many smokers took part in Stoptober 2016] - Taking Liberties]
- Stoptober 2015 concludes - Gov.UK
- Smoking cessation health centre - Boots/WebMD
- Anti-cuts comics accused of hypocrisy for accepting thousands in taxpayer's cash to front 'nanny-state' health and safety adverts - Daily Mail
- Questions for Public Health England concerning Stoptober 2016 - Taking Liberties
- Over a quarter of a million quit for Stoptober as smoking rates reach an all-time low in England - Gov.UK