Difference between revisions of "Children’s Food Campaign"
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Strange how both complaints appear identical. Presumably there were others which the [[ASA]] haven't yet gotten round to deal with. | Strange how both complaints appear identical. Presumably there were others which the [[ASA]] haven't yet gotten round to deal with. | ||
| − | Both were thrown out | + | Both were thrown out - both concluding, strangely, with the same reason (though the [[ASA]] replies tend to be formulaic anyway) |
| + | {{quote|We investigated the ad under CAP Code (Edition 12) rule 15.4 (Food, food supplements and associated health and nutrition claims) and 15.11 (Food and soft drink product marketing communications and children) but did not find it in breach.}} | ||
==References== | ==References== | ||
Revision as of 09:41, 22 August 2012
Children’s Food Campaign is a part of Sustain - an 'alliance' partially funded from grants from government and government related sources[1]. For the financial year ending 2011, of £2.1M income, at least £0.64M was from either government directly, or government funded organisations. This number rises to at least £1.3M if funds from national lotteries are included.[2]
Attempts to use the ASA to get parts of websites shut down
In August of 2012, they decided to attempt to shut down parts of websites that had children's games on them by complaining to the ASA. One was Chewit's:
The Children's Food Campaign (Sustain) challenged whether the game encouraged excessive consumption of the product and poor nutritional habits in children.[3]
The second was against Sugar Puffs:
The Children's Food Campaign (Sustain) challenged whether the game encouraged excessive consumption of the product and poor nutritional habits in children[4]
Strange how both complaints appear identical. Presumably there were others which the ASA haven't yet gotten round to deal with.
Both were thrown out - both concluding, strangely, with the same reason (though the ASA replies tend to be formulaic anyway)
We investigated the ad under CAP Code (Edition 12) rule 15.4 (Food, food supplements and associated health and nutrition claims) and 15.11 (Food and soft drink product marketing communications and children) but did not find it in breach.