Difference between revisions of "Borland, Savvas (2012)"
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| − | Effects Of Stick Design Features On Perceptions Of Characteristics Of Cigarettes | + | Effects Of Stick Design Features On Perceptions Of Characteristics Of Cigarettes<ref>http://tobaccocontrol.bmj.com/content/early/2012/03/05/tobaccocontrol-2011-050199.abstract</ref> is a research paper for [[Tobacco Control (BMJ)|Tobacco Control]] which involved an internet survey of 160 young Australian smokers. |
No non-smokers were asked to participate. | No non-smokers were asked to participate. | ||
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==Conclusion== | ==Conclusion== | ||
: "A comprehensive policy to eliminate promotional aspects of cigarette design and packaging needs to include rules about stick design." | : "A comprehensive policy to eliminate promotional aspects of cigarette design and packaging needs to include rules about stick design." | ||
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| + | ==References== | ||
| + | {{Reflist}} | ||
| + | |||
[[Category:Research]] | [[Category:Research]] | ||
| + | [[Category:Smoking]] | ||
Revision as of 10:12, 23 March 2012
Effects Of Stick Design Features On Perceptions Of Characteristics Of Cigarettes[1] is a research paper for Tobacco Control which involved an internet survey of 160 young Australian smokers.
No non-smokers were asked to participate.
Methodology
Participants were presented with computer images of three sets cigarettes:
- Set A: five that differed by length, and diameter
- Set B: five that differed by the pattern (if any) on the tip
- Set C: four that differed by 'decorative design' [this appears to be the branding on the cigarettes]
Participants were asked to rank each set for:
- Attractiveness
- Perception of quality
- Perception of taste (strong/weak)
Results
Set A: Standard length/width was seen as most attractive and highest quality
Set B: Cork-patterned was seen as most attractive and strongest in taste
Set C: Branded cigarettes were seen as higher in quality and stronger tasting,
Conclusion
- "A comprehensive policy to eliminate promotional aspects of cigarette design and packaging needs to include rules about stick design."