Joanne Cranwell

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Positions held


  • 2009 – 2013 - Doctor of Philosophy (Ph.D.), Digital Economy (Psych/HCI) - University of Nottingham
  • ? - ? - BSc (Hons), Psychology Nottingham Trent University

Cranwell is an archetypal 'public health' researcher, a psychologist with no background in health or medicine who spends most of her time watching television at the taxpayers' expense and demanding restrictions on freedom.[3]


Other Work

Three tax-spongers from the UK Centre for Tobacco and Alcohol Research (UKCTAS) watched an entire series of the Newcastle-based reality show Geordie Shore and were - as the stars of this show might say - 'proper radge' to find numerous depictions of alcohol use.

All categories of alcohol were present in all episodes. ‘Any alcohol’ content occurred in 78%, ‘actual alcohol use’ in 30%, ‘inferred alcohol use’ in 72%, and all ‘other’ alcohol references occurred in 59% of all coding intervals (ACIs), respectively. Brand appearances occurred in 23% of ACIs. The most frequently observed alcohol brand was Smirnoff which appeared in 43% of all brand appearances. Episodes categorized as suitable for viewing by adolescents below the legal drinking age of 18 years comprised of 61% of all brand appearances.



  1. a b c d Jo Cranwell - LinkedIn
  2. Joanne Cranwell - University of Bath
  3. Tobacco on TV - Velvet Glove, Iron Fist blog
  4. The anti-drink lobby's war on reality: Geordie Shore edition - Velvet Glove, Iron Fist blog